MyProtein's Downfall: A Cautionary Tale of False Advertising and Declining Quality

Once a trusted name in sports nutrition, MyProtein has become a shell of its former self since being acquired by The Hut Group Inc. As a long-time customer who relied on their products for years, the recent decline in transparency and quality has been both disappointing and alarming. Here’s why I can no longer recommend this brand – and why you should think twice before purchasing their supplements.

🚩 The Broken Promise: “Third-Party Tested” Claims vs. Reality

1. The Missing Informed Sports Seal

I recently purchased MyProtein’s Impact Whey Protein because their website prominently states:

“Tested by Informed Sports – a world-leading banned substance testing program.”

Yet when the product arrived, there was no Informed Sports certification seal anywhere on the packaging. This isn’t just misleading – it’s false advertising.

Third-party testing certifications matter because:

• They ensure products are free from banned substances (critical for competitive athletes)
• They verify label accuracy (no “protein spiking” scams)
• They build consumer trust

Where’s the proof, MyProtein? If the testing was truly done, why hide the certification?

2. The Creatine Downgrade Disaster

MyProtein used to sell properly tested creatine monohydrate. Now they push “Impact Creatine” – a cheaper product with:

• No third-party certifications
• No clarity on sourcing (Chinese vs. German creatine?)

This isn’t an “upgrade” – it’s a clear cost-cutting move at the expense of quality.

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3. Vitamins: A Wild West of Untested Formulas

Their entire vitamin range lacks any third-party testing, despite prices rivaling certified brands like Applied Nutrition or Legion. Would you trust a £10 multivitamin that:

• Doesn’t verify purity?
• Doesn’t test for heavy metals?
• Uses vague “proprietary blends”?

🔍 The Bigger Picture: Why This Matters

The Hut Group’s acquisition has turned MyProtein into a volume-over-quality cash grab:

• Removed key certifications (Informed Sports, Labdoor rankings)
• Quietly reformulated products (cheaper ingredients, same pricing)
• Prioritized flashy marketing over substance (50% off sales ≠ quality)

Athletes and informed consumers deserve better. Untested supplements aren’t just ineffective – they’re risky.

💡 What You Can Do

1. Demand accountability: Contact MyProtein’s customer service ([email protected]) and ask:

   • “Where’s the Informed Sports certificate for batch XYZ?”
   • “Why was certified creatine discontinued?”

2. Switch to brands that undergo third party testing, like Legion.

3. Report false claims: Notify ASA (UK) or FTC (US) if certifications are advertised but not provided.

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🎯 Final Thought

MyProtein’s decline isn’t just about cheaper ingredients – it’s about broken trust. When a company stops valuing transparency, every scoop becomes a gamble. Don’t risk your health or performance on brands that prioritize profits over proof.